We're all at it - marketing that is!
How do I get my business to be noticed? Let alone get to the top of the Google search without buying your way there with "friends" or ads..
And then - when people do contact me, I need to make sure that their interest pays off and they leave with what they want or need and I get a sale and a new contact. Everyone's a winner.
With our multi tasking, gadget-tastic world we are processing more messages than every before simultaneously - it's doubtful as to whether we are pondering as deeply on these messages as we did once on reading a letter (a real one) from our best friend.. but that's the reality.
And the winners are those that sneak in ways of reaching our customers that feel natural, easy and even perhaps fun.
I've recorded voiceover for quite a few phone messaging systems / IVR's for international companies over the years.
And goodness knows we have all been on the receiving end of them, especially if you are in a hurry!
What if we looked at these messages differently? They are the shop window for your company. Your brand is represented in a pure form - audio - and how you present yourself to your customers at this point is YOUR BRAND. Your customers are listening to you. You've got them by the ears!
Getting the office junior to record your next big TV commercial voiceovers? No? So why do that with your phone messaging systems?
And is it enough to give a list of options on that system, or could you work more smartly and use it to learn about your customers and to tell them about your latest product or service?
Now, let's all do it. Smarter. And with some style.
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Voice over talent and broadcaster, speaking out.